Consumer Positioning:
New middle class global art collectors.
Consumer Positioning:
New middle class global art collectors.
Brand Positioning:
He world's leading digital platform for art services.
Brand Essence:
Because of love, we persevere.
Brand Temperament:
Trustworthy Technological Excellent.
Brand Values:
For the eternal art.
Brand Core Value Proposition:
Curated·Authenticity Making art transactions easier.
Brand Slogan:
Buying and selling art Find TaiFung/Your Nearby Art Concierge.
Brand Vision:
To become the leader in global art services platform.
Brand Mission:
To promote the inheritance and development of human art.